Natural, Traditional & Alternative Medicine

About Conference

Natural Medicine 2025 invites scholars, researchers, academicians, students and corporate entities across the globe to join at the 12^th International Conference on Natural, Traditional & Alternative Medicine (Natural Medicine-2025) during April 14-15, 2025 in Rome, Italy. The conference focuses on “Heal your mind, body and soul through Natural & Alternative Medicine Therapies”.

Natural Medicine 2025 anticipates participants all around the globe with thought-provoking Keynote lectures, Oral, Young Researcher Forum and Poster presentations with Exhibition. The attending delegates include Editorial Board Members of related Journals.

It will offer a unique opportunity for investigators from all over the world to meet, network, and perceive new scientific interactions around the theme: "Heal your mind, body and soul through Natural & Alternative Medicine Therapies".

News & Feeds: Will supplements help your workout or diet routine? Many people may turn to dietary supplements for a boost to their weight loss and fitness routines. To help cut the confusion, two new resources have been produced to help people understand what is known about the effectiveness and safety of many ingredients in dietary supplements promoted for fitness and weight loss.

Natural, Traditional and Alternative Medicine mainly focuses on the latest and exciting innovations in every area of Natural Medicine & Natural Products, Complementary and Alternative Medicine, Holistic & Integrative Medicine, Ayurvedic & Homeopathic Medicine, Traditional Medicine, Acupuncture, Naturopathic Medicine, Massage Therapy, Homeopathy, Yoga, Herbal Medicine, Unani Medicine, Chiropractic Technique, Physical therapies & Natural Remedies Pharmacology & Herbal Cosmetics and Integrative Medicine etc.

• Who can attend? 

  Natural Medicine brings together individuals who have an interest in different fields of medicine like Traditional Medicine, Siddha and Ayurveda Medicine, Traditional Arabic Medicine (UNANI), Yoga Therapy, Psychotherapists, Acupuncture (needle therapy), Naturopathy, Homeopathy Medicine, Traditional Chinese Medicine Herbal Medicine, Herbal Cosmetics and Nutraceuticals, Holistic Medicine, Naturopathic Medicine, Integrative Medicine. It is a forum to explore issues of mutual concern as well as exchange knowledge, share evidence, ideas, and generate solutions.

  • Directors of Natural, Traditional & Alternative Medicine Research
  • Business Delegates
  • Acupuncturists
  • Yoga Instructors
  • Naturopathic Physicians
  • Osteopathists
  • Homeopathic Physicians
  • Research Scholars
  • Professionals of Ayurveda
  • Professionals of TCM (Traditional Chinese Medicine)
  • Industrial professionals
  • Student Delegates
  • Holistic Health Physicians
  • Ayurvedic Practioners
  • Chiropractic Professionals
  • Integrative medicine professionals
  • Massage Therapists
  • Reiki Practioners
  • Physical Therapists

• Why to attend?

  • Keynote Sessions
  • Workshop & Symposia
  • Networking & B2B (Business to Business Meeting)
  • B2C (Business to Customers)
  • Q&A sessions with the keynote speakers
  • Best research & Poster Award

• Benefits:

  • Accepted abstracts will be published in “Journal of Alternative & Integrative Medicine” and provided with DOI.
  • Global networking: In transferring and exchanging Ideas.
  • Networking with experts in your field.
  • Expert Forums.
  • Career Development Sessions.
  • Young Scientist awards.
  • Best Poster Awards.
  • Best Start-Up Awards.
  • Preconference and Conference Workshops.
  • Symposiums on Latest Research.

Scientific Sessions

The Natural Medicine Conference brings you an immense opportunity to be a part of scientific acceleration to Health Professionals, Healthcare Professionals, Nurse Practitioners, Healthcare Administrators, Physicians, Healthcare Associations and Societies, Healthcare Universities, world class personalities, young scholars, scientific delegates and young scientists to join in this forum to utilize the expertise and novelties that brings a new era for revolutions in the field of Natural, Herbal Medicine and Practice which brings well versed scrutinizers at one place. It provides a platform to have open discussions, knowledge sharing and interactive sessions with field experts at Natural, Traditional & Alternative Medicine -2025. We request you to submit a brief idea or abstract of your talk/presentation/symposium/workshop according to your session interest.

Track 1: Ayurveda Medicine

Ayurvedic drug ("Ayurveda" for short) is one of the world's most seasoned comprehensive ("entire body") recuperating frameworks. It was produced over 3,000 years back in India. It depends on the conviction that wellbeing and health rely upon a sensitive harmony between the psyche, body, and soul. Its fundamental objective is to advance great wellbeing, not battle illness. In any case, medicines might be designed for particular medical issues.

Principles of Ayurveda

Pitta vitality is connected to flame, and is thought to control the stomach related and endocrine frameworks. Individuals with pitta vitality are viewed as red hot in demeanor, astute and quick paced.

Vata vitality is related with air and space, and is connected to substantial development, including breathing and blood dissemination. Vata vitality is said to prevail in individuals who are vivacious, imaginative, unique masterminds.

Kapha vitality, connected to earth and water, is accepted to control development and quality, and is related with the chest, middle and back. Kapha types are viewed as solid and strong in constitution, and by and large quiet in nature.

As indicated by Ayurvedic convictions, factors, for example, push, unfortunate eating regimen, climate and stressed connections would all be able to impact the parity that exists between a man's doshas. These unequal energies thusly leave people more defenseless to ailment, as indicated by the College of Maryland Restorative Center.

Track 2: Traditional Medicine

The use of ancient medication (TM) is increasing throughout the world. Already, it accounts for a significant a part of the health care provided worldwide. Several ancient medicine therapies square measure supported by empirical proof on safety and effectiveness. Such corroboration is generally based on sources like ancient scriptures, pharmacopoeias and clinical expertise collected over many years. It is also described as alternative or complementary medicine. Herbal therapy is most widely usage method of traditional medicine. A traditional drug contains medical aspects of cognitive content that developed over generations inside varied societies before the age of recent medicine.

The World Health Organization (WHO) defines ancient drugs as the summation of the data, skills, and practices supported the theories, beliefs, and experiences native to totally different cultures, whether or not explainable or not employed in the upkeep of health further as within the hindrance, diagnosis, improvement or treatment of physical and mental illness.

• Ayurveda

• Homeopathy

• Chinese medicine

• Siddha medicine

• African medicine

Track 3: Alternative Medicine

Medicines that are utilized rather than standard medications. Standard medicines depend on the aftereffects of logical research and are presently acknowledged and generally utilized. Less research has been improved the situation most sorts of elective drug. Elective drug may incorporate uncommon weight control plans, mega dose nutrients, home grown arrangements, exceptional teas, and magnet treatment. For instance, an exceptional eating routine might be utilized rather than anticancer medications as a treatment for disease.

• Dietary and Nutrition Supplements

• Medicine / Integrative Health

• Homeopathy

• Qi Gong

• Yoga

• Ayurveda

• Tai Chi

• Massage Therapy

• Naturopathy

• Complimentary & Integrative Medicine

Track 4: Traditional Chinese Medicine

Traditional Chinese medicine is a medical methodology that has been handed-down for thousands of years to suppress, diagnoses, and handle disease. Traditional Chinese Medicine directs to remodel the body’s balance and harmony between the natural opposing forces of rule and principle, which can obstruct qi and cause illness. Ancient Chinese medicine is still regular use in China. More than half the population regularly uses ancient medicine, with the highest acceptance of use in rural areas.

• Chinese herbs

• Chinese nutrition

• Tui Na massage

• Cupping/Scraping

• Acupuncture

Track 5: Unani Drug System and Siddha Medication

Unani: An Islamic mending theory that consolidates significant components of old Greek medication  which expect four components—earth, fire, water, air—and four relating humors: Mucus (balgham), Blood (dam), Yellow bile (safra) and Dark bile (sauda), individually; it additionally fuses minor components of ayurvedic prescription

Unani set up composing includes a great many books. As shown by Unani pharmaceutical, organization of any disease depends on the assurance of sickness As a choice sort of drug, Unani has found help in India where conspicuous things like Egg Oil and Almond Oil are by and large used for hair mind.

• Herbs in Unani Medicine

• Herbs and Healing

• Principles of Unani Medicine

Siddha: Siddha framework is a champion among the most settled structures of medicine in India. The term Siddha deduces accomplishments and Siddhars were upstanding people who accomplished outcomes in medication. Eighteen Siddhars were said to have contributed towards the improvement of this therapeutic framework. Siddha making is in Tamil and it is exhausted, everything considered, in Tamil talking some piece of India and abroad. The Siddha Framework is, figuratively speaking, helpful in nature.

The Siddha System of Medicine underlines that restorative treatment is arranged not only to infection but rather needs to consider the patient, condition, the meteorological thought, age, sex, race, propensities, mental casing, natural surroundings, diet, hunger, physical condition, physiological constitution and so on. This implies the treatment must be individualistic, which guarantees that botches in conclusion or treatment are insignificant.

Track 6: Yoga Therapy

Yoga has been originated in ancient Asian country explaining the cluster of physical, mental and religious practices. There's a broad kind of Yoga colleges, practices, and goals in Buddhism, Hinduism, and Jainism. Among them, most well-known forms of yoga are Raja Yoga (Patanjali’s) and Hatha Yoga. Yoga offers a profusion of mental and physical edges. Within the era of yoga, advances in technology and accessibility of data enable researchers to check and prove these edges that are mentioned for generations.

• RajaYoga

• Classicalyoga

• Ashtangayoga

• Hathayoga

• Yogacara and Vajrayana

Track 7: Acupuncture

Acupuncture may be a far-famed approach involving the insertion of very skinny or needles via skin at distinctive strategic factors on anatomy. Being an important side of standard Chinese drug, treatment has been the utmost sometimes used approach for the remedy of ache. Ancient Chinese medication demonstrates treatment as a wide known technique for leveling the flow of power or existence pressure conjointly observed as chi or chi (CHEE) that is believed to float through pathways in human frame. By slotting needles into specific points on those meridians, treatment believes that by method of this check power drift can re-balance. In analysis, the assorted western practitioners see treatment factors as places to stimulate nerves, muscles and connective tissues. Some conjointly trust that this stimulation enhances body's natural painkillers and will increase the value of blood flow.

• Acupuncture Techniques

• Acupuncture in pain management

• Cupping therapy

• Acupuncture and insulin resistance

Track 8: Pharmacognosy and Phytochemistry

Phytochemistry and Pharmacognosy which are related to the remedial plants. Pharmacognosy is the examination of mixture and plant properties of drugs in remedial plants what gives new prescriptions. Phytochemistry which construes the second metabolic development to defend from dreadful little animals and developments Pharmacognosy is the examination of medications from normal sources. The American Culture of Pharmacognosy portrays as "the examination of the physical, compound, biochemical and normal properties of medications, solution substances or potential prescriptions or drug substances of customary beginning and furthermore the scan for new medications from standard sources.

 Phytochemistry is in the strict sentiment of the word the examination of phytochemicals. These are synthetic substances gotten from plants. In a littler sense the terms are frequently used to delineate the extensive number of discretionary metabolic blends found in plants. Countless are known to give affirmation against bug ambushes and plant diseases. They moreover demonstrate different protective capacities with regards to human buyers. Phytochemistry is for the most part used as a piece of the field of Chinese remedy especially in the field of home developed prescription.

Track 9: Homeopathy & Natural Remedies

Homeopathy remedies could be a technique or treatment that is taken into contemplation to be safe, mild, and flavouring device of recovery that works with frame to alleviate signs and symptoms, repair it, and enhance typical fitness. It’s been terribly secure to use, even operating with terribly young children and pets, as there are a unit none of the aspect results of the many ancient medicines. Therefore, it is terribly less expensive and is created from herbal substances and Food and Drug Administration regulated. Medical aid drugs, is that the follow of medication that embraces a holistic, natural approach to the treatment of the sick. Homoeopathy is holistic as a result of it treats the person as an entire, instead of specializing in an unhealthy half or a tagged illness.

• Treatments of naturopathy

• Electrohomeopathy

• Homeopathy in Medical Treatment

• Homeopathy and Folk Medicine

Track 10: Herbal Drugs and Herbal cosmetics

Herbal drugs: Home grown drug, additionally called plant medication or phytomedicine, alludes to utilizing a plant's seeds, berries, roots, leaves, bark or blossoms for therapeutic purposes. Herbalism has a long custom of utilization outside ordinary prescription. It is winding up more standard as upgrades in investigation and quality control, alongside advances in clinical research; demonstrate the estimation of home grown prescription in treating and averting illness.

Herbal cosmetic: The word restorative was gotten from the Greek word"kosm tikos" which means having the power, organize, ability in adorning .he inception of makeup frames a persistent account since the commencement of man as they developed. The man in ancient occasions 3000BC.

 Herbal Beauty care products, here in after alluded as Items, are planned, utilizing different admissible corrective fixings to frame the base in which at least one home grown fixings are utilized to give characterized restorative advantages just, will be called as "Home grown Beautifiers. Cosmeceuticals alludes to the mix of beautifying agents and pharmaceuticals. Cosmeceuticals are corrective items with organically dynamic fixings indicating to have therapeutic or medication like advantages.

 The "cosmeceutical" mark applies just to items connected topically, for example, creams, salves and balms. Items which are comparative in seen benefits yet ingested orally are known as nutricosmetics

The skin sicknesses are regular among all age gatherings and can be because of introduction towards microorganisms, concoction operators, organic poison present in the earth, and furthermore to some reach out because of lack of healthy sustenance. The skin because of unnecessary introduction to warmth will get dried out amid summer and causes wrinkle, spots, flaws, pigmentation and sunburns.

Track 11: Integrative Medicine

Integrative medication will facilitate people with cancer, persistent pain, chronic fatigue, fibromyalgia and plenty of alternative conditions higher manage their symptoms and improve their quality of life by reducing exhaustion, anxiety and pain. Integrative medication that focuses on caring for the total human being like body, mind, spirit, and community not simply flesh, bones, and organs—is steady changing into a fascinating and logical possibility for several people.

• Music therapy

• Aromatherapy

• Acupuncture

• Animal-assisted therapy

• Dietary supplements

• Massage therapy

• Meditation

Track 12: Complementary Medicine and Alternative Medicine {CAM}

However in spite of the inescapability, power, and guarantee of contemporary therapeutic science, huge portions of humankind either can't get to its advantages or decide not to do as such. In excess of 80 percent of individuals in creating countries can scarcely manage the cost of the most essential medicinal strategies, medications, and antibodies. In the modern countries, a shockingly vast extent of individuals pick practices and items for which evidence as to their wellbeing and adequacy is humble, best case scenario, rehearses that in the total are known as correlative and elective prescription (CAM) or as conventional drug (TM).

The utilization of integral and elective drug (CAM) is expanding quickly. The World Wellbeing Association (WHO) arranges 65– 80% of the world's social insurance benefits as Elective Medication 'In this way, from the perspective of the populace proportion, a greater number of individuals utilize CAM than present day western prescription. Integral Prescription Today is "a various gathering of medicines, running from symptomatic intercessions to be utilized related to conventional treatments, contemplation to different medications to be utilized other than the medical procedures and chemotherapy systems. Corresponding drug courses respond to the call to conquer sick wellbeing and distinctive customary treatments.

National Place for Correlative and Elective Medication National Organizations of Wellbeing Elective Prescription (NCCAM) is committed to investigating reciprocal and elective mending rehearses with regards to Assignments History ($ in thousands).

Complementary and alternative drug in Different Sclerosis, had as of late issued proposals as to correlative and elective drug (CAM). Her past medicinal history incorporates MS and regular hypersensitivities.

Back rub Treatment: A Presentation Back rub treatment has a long history in societies around treatment is regularly viewed as a feature of correlative and elective drug (CAM), in spite of the fact that it has some traditional employments. This reality sheet gives a general diagram of restorative history.

Track 13: Homeopathic Medication and Holistic health

Prescription that is named 'common', isn't really sheltered to use in pregnancy or while breastfeeding. Homeopathy is regularly connected with natural drug, yet they aren't the equivalent by any means. Home grown drug is as pharmacologically dynamic as any customary prescription, while homeopathic medicine is made in a procedure of sequential weakening and secussion, and this base portion approach once in a while causes antagonistic reactions.

 Since homeopathic drug is sheltered all through pregnancy and breastfeeding, it's for all intents and purposes a hazard free answer for those pregnancy-instigated conditions. Clinical Homeopath Dr Jacquelyn Schultz clarifies that there are sure cures that you can strive for the accompanying pregnancy inconveniences.

Holistic health: All-encompassing wellbeing is a theory of medicinal consideration that sees physical and mental parts of life as firmly interconnected and similarly vital ways to deal with treatment and a way to deal with life. While much of the time related with elective medication, it is likewise progressively utilized in standard therapeutic practice as a feature of a wide perspective of patient consideration.

The comprehensive idea in restorative practice, which is particular from the idea in the elective drug, maintains that all parts of individuals' needs including mental, physical and social ought to be considered and seen all in all. With All encompassing Wellbeing individuals acknowledge duty regarding their very own dimension of prosperity, and ordinary decisions are utilized to assume responsibility of one's own wellbeing.

Track 14: Naturopathy

Naturopathy is an arrangement of man working in agreement with the useful standards of Nature on physical, mental, good and otherworldly planes of living. It has extraordinary wellbeing promotive, ailment preventive and healing and helpful potential.

As indicated by the proclamation of British Naturopathic Association, "Naturopathy is an arrangement of treatment which perceives the presence of the essential healing power inside the body." It in this way, advocates helping human   framework to expel the reason for infection  i.e. poisons by ousting the undesirable and unused issues from human body for restoring  illnesses.

Track 15: Physical therapy and Massage therapy

Physical therapy (PT), mostly known as Physiotherapy, is a primary care specialty in western medicine that, by using mechanical force and movements [Bio-mechanics or Kinesiology], Manual therapy, exercise therapy, electrotherapy and various physical therapies who practice evidence based treatments, remediates impairments and promotes mobility, function, and quality of life through examination, diagnosis, prognosis, and physical intervention. It is performed by physical therapists (known as physiotherapists in many countries).

Massage therapy: A pressure applied on a body with particular action is Massage therapy. These are the techniques commonly applied using fingers, hands, forearm, knees, elbows, feet or even with a device. Bodywork and Aquatic massage is performed with recipients floating or submersed in a warm-water therapy pool. Styles used in massage therapy range from smooth, long strokes to percussive, short strokes. Few massage therapists use lotions and oils for massage where most massage therapists have their clients unclothe for a massage, where some do not. A massage can last anywhere from 10 minutes to 2 hours. A therapist customizes the massage, depending on the condition of the person, age, or any special needs or goals the person has.

Track 16: Chiropractic Technique

Chiropractic is an alternative medicine that deals with the diagnosis of mechanical disorder of SPINE which belongs to musculoskeletal system of our body.

Development of osteopathic and chiropractic medicine in North America gained popularity of Chiropractic technique in late 19^th century. Gonstead chiropractic technique is the major chiropractic technique used on the theme of spinal adjustment treatment “on hands”.The main part of Chiropractic technique is the massage and manipulation which helps in the adjustment of spine and related tissues. Chiropractic manipulation is not effective for any medical condition according to the scientific evidence, with the exception of treatment for lower back pain. Cervical spine has been debated particularly with the safety of manipulation. Adverse results, including death in the Chiropractic treatment are rare. Chiropractors may use exercise and other treatments as advice. Chiropractic Activation method is an instrument assisted treatment method used by chiropractors for treatment of back pain, neck pain and headaches.

Track 17: Entrepreneurs Investment Meet

A platform aimed to connect Entrepreneurs, Proposers and the Investors globally. It's contracted to create and facilitate the most advanced and viable meeting place for employing people in worldwide business discussions, evaluation and execution of promising business ideas. An investor could be able to find out the highest potential investment opportunities globally, which provide good return on investment. For entrepreneurs, this would be an ideal place to find out advisable investors and partners to start and/or expand their business. Thus it is a perfect place to connect Entrepreneurs, Business Owners, Early Stage Companies and Established Corporates with National and International Investors as well, Corporate Investors and Potential Business Partners.

Track 18: Toxicology Studies of Plant Products Drugs from Natural Sources

It is mandatory to investigate the plants accurately which have been used in traditional medicine to increase the quality of healthcare. The allegation that natural plant products are safe should be accepted only after the plant product passes through toxicity testing using current scientific methods. To resolve the safety of drugs and plant products for human use, toxicological assessments are carried out on various experimental animals to anticipate toxicity. There are other certain extensive toxicological studies on some natural extract.

Track 19: Crude Drugs and Plant Products

Crude drugs are unmodified natural preparations of plants, fungi, animals, bacteria, or minerals that are used for the prevention or treatment of an disorder. Crude drugs are derived from any part or parts of plants and may contain one or more active ingredients. Many crude drugs are in use globally. Plant crude drugs have numerous classes of active components, like primary metabolites—proteins, carbohydrates and fats—and secondary metabolites—alkaloids, glycosides and among others.  Research shows that antimicrobial properties of essential oils extracted from some of these drugs are traced to phenols along with terpenes and flavonoids. This comprises the therapeutically use of the plant crude drug based on its active compounds and its potency as a treatment for a particular disease. In inclusion to benefits to humans, essential oils in crude drugs are shown to be effective in plant protection with phytopathogen activity documented in various crude drugs even after plant pathogens have developed resistance to traditional antibacterial agents. The understanding that many completely unknown compounds are yet to be discovered from crude drugs has discovered a new interest in pharmacognosy and has driven to many medical breakthroughs.

The use of and hunt for drugs and dietary supplements extracted from plants have increased in recent years. Ethnopharmacologists, microbiologists, botanists and natural-products chemists are merging the Earth for phytochemicals and “leads” which could be a for treatment of infectious diseases. 

Track 20: Drugs from Natural Sources

Nature, the ace of craftsman of particles or molecules created almost an inexhaustible exhibit of molecular entities. It bears as an infinite resource for drug development, novel chemotypes and pharmacophores, and frameworks for enhancement into efficacious medications for a multitude of disorder indications and other valuable bioactive agents. Until recently, plants were an important source of novel pharmacologically active compounds with numerous drugs being derived directly or indirectly from plants. Despite the current preoccupation with synthetic chemistry as a vehicle to find or discover and manufacture drugs, the contribution of plants to health treatment and prevention is still enormous and many more. Even at the beginning of 21^st century, 11% of the 252 drugs considered as basic and fundamental by the WHO were exclusively of flowering plant origin. The plant-derived compounds have a long history of clinical use, better patient tolerance and acknowledgment. To date, 35,000-70,000 plant species have been screened for their medicinal use.

Market Analysis

Summary of Natural Medicine 2024:

Natural herbs have been the source of medicinal cures long before recorded history. Over time, people have narrowed down the plants with the desired medicinal properties. Scientists have found that over the same region and even all over the whole world people use similar species of plants for similar medicinal purposes.

The use of medicinal herbs for maintaining health also extends to other areas. Many human cultures across the world have also been utilizing natural ingredients for cosmetic and physical fitness maintenance regimens. The use of herbs for cosmetic certainly predates the use of chemicals. Many cultures around the world adopt their knowledge of medicinal herbs, combined with a mix of cultural beliefs and symbolism, into some of the earliest forms of beauty care.

Herbal medicine works mainly because they contain some chemical ingredients that interact favorably with the human body or immune systems to combat disease. It was only through the advancements of modern scientific method and the disciplines of chemistry and biology did people began to understand what make herbal remedies work. As modern sciences developed, scientists began to study the chemical compositions of traditional herbal medicines. This study, together with modern knowledge of human biology, led to the development of modern pharmaceuticals.

In today’s world of high tech Western medicine, natural medicines have begun a comeback in recent years. In beauty care, the use of herbs and natural, organic substances are also making a huge comeback.

Industry Insights

The global alternative & complementary medicine market was expensed at USD 40.32 billion in 2015. Owing to the increasing backing by the masses, increased mode of traditional therapeutic methods has a capacity for extensive growth in the coming decade. It was predicted that more than 60% of the global population uses some or the other form of traditional medicine as of 2015. Alternative medicine comprises the application of traditional methods of medication such as the usage of herbs and other mind and body repairing techniques that are mostly based on faith and belief. However, most of these techniques have no regulatory approval or clinical evidential backing. Many of the governments and regulatory societies have put up efforts in finding clinical support for the incorporation of alternative therapies to help improve the market and treatment methods.

Complementary & Alternative Medicine Market, by intervention, 2013 - 2025 (USD Billion)

Most of the alternative therapies comprises long term treatment and are mostly used for chronic pains and disorder. Recent times have seen a surge in the number of studios and outlets in the form of start-ups and well-established firms offering dietary herbal supplements and many other accessories needed for treatments and this is a trend that is likely to continue and boost market growth throughout the estimate period.

The alternative medicine market is currently at a state of steady growth in different regions, with some key Asia Pacific economies advancing for the increased usage of these treatments as part of an enhancement to medical tourism for complementary therapies. Market growth hugely depends on the adoption of the traditional medicine around the globe. However, lack of approved clinical support can hinder adoption by regulatory bodies restricting usage in many of the developed regions.

Intervention Insights

Botanicals history for the largest share of revenue generated in 2015 owing to the caset that a large base of population in developed countries use herbal/non-herbal dietary supplements such as vitamins, minerals and other digestive supplements. Various technological advancements are being combined with the traditional medications like acupuncture and magnetic interventions.

Government drives like the AYUSH ministry by India and Canada’s efforts to legalize the alternative medicinal medications are likely to breakthrough the market. Botanical that incorporates Ayurveda had Naturopathy, find compelling demand as dietary supplements and natural products for the treatment of skin diseases and chronic pain. Growth in medical tourism is expected to encourage the usage of complementary & alternative treatments over the forecast period.

Distribution Method Insights

The key component of alternative medicine lies in the delivery of treatment to the individual. Most of alternative & complementary therapies are delivered through direct contact, like in the cases of acupuncture, naturopathy, energy healing and others. This incorporates the application of particular naturopathic therapy on the individual.

Direct contact delivery accounted for the major contribution of market revenue and amounted to over 70% of value. However, this is likely to slightly diminish due to the integration of distant technologies and remote therapy delivering which eliminate the need for physical presence of the customer significantly increasing the reach of the individual therapy provider.

E-training is another significant method of treating patients with alternative medicine and works by different technological mediums like telephonic medication, video therapy and instructional documentation etc. Nowadays, various governments are offering distance courses to improve the exposure of the practitioners to the alternative medicine therapies in an attempt to promote alternative medical tourism.